We believe that lasting change starts with reaching people where they are. Carol Russell and Erin Vasseur were honored to present at the Rx Drug Summit, sharing Russell Herder’s work on Know the Dangers and additional community engagement harm-reduction campaigns. Carol and Erin highlighted how tailored, trust-building messaging from individuals impacted by opioids and a multichannel communications approach can make a meaningful difference in supporting vulnerable communities. #RXSummit2025 #WorkThatMatters