Haaland scored a hat-trick. Norway won 5-0. But the real story happened before the final whistle.
The Norwegian Football Association donated all ticket revenue from their World Cup qualifier against Israel to Doctors Without Borders, earmarked specifically for emergency humanitarian relief in Gaza. [ESPN](espn.com/soccer/story/_/id/46272170/norway-give-israel-game-proceeds-ngo-gaza) The sold-out match at Ullevaal Stadium generated several hundred thousand dollars in profit. One of Norway's largest investment firms also pledged an additional $300,000 toward the initiative. [Ynetnews](ynetnews.com/sport/article/bjzgltljel)
NFF President Lise Klaveness said the federation "cannot and will not be indifferent to the humanitarian suffering that is taking place in the region." [ESPN](espn.com/soccer/story/_/id/46030106/norway-soccer-federation-israel-wcq-donate-profits-gaza-aid)
Football at its finest — not just on the pitch, but beyond it.
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