Game day starts before kickoff. ⚽🎉 Before the Final takes over sl_townsquare, join us at Party Before the Pitch for a morning of music, shopping and match day fun. 🎶 Live music by bombontexas 🛍️ Shop local vendors 🍹 Enjoy Sugar Land Social District specials ⚽ Play World Cup-themed games 🎨 Arts and crafts for the whole family 📍 City Walk | Sugar Land Town Square 🗓️ Sunday, July 19 ⏰ 11 AM – 1 PM Admission is free, so come early, explore local businesses and get into the match day spirit before the Official FIFA World Cup 26™ Tournament Viewing Party begins at 2 PM. Because in Sugar Land, the celebration starts long before the first whistle. 💙 Comment “PITCH” and we’ll send you the free registration link. ⚽ #VisitSugarLandTX #SweeterWithYOU