One of the biggest misconceptions in artist development is that your brand is something you have to figure out before you begin. At this panel, patrickermlich challenged that idea, explaining that your brand isn't something you discover overnight - it's something that develops over time through experience, experimentation, and consistency. Every project, collaboration, and lesson shapes who you become as an artist. It's a powerful reminder that growth comes from doing the work, not waiting until everything feels perfectly defined. #ASUPROX2026 #ASUPopMusic #MusicIndustry #PhoenixMusic #ASU