They spent decades caring for everyone else. Last night, the room stood up for them. The Endless Shifts premiered on the big screen, and watching healthcare workers see their own stories play back was the moment that made every shoot day worth it. Tears, standing ovations, and one line that stuck with me: “I never thought anyone would want to hear my story.” This is why we make documentary brand films. Not ads. Stories people need to hear. Honoured to capture this night. #DocumentaryFilmmaking #BrandFilm #HealthcareHeroes #TorontoFilmmaker #TheEndlessShifts