. ansokolova sokolova_dsgn - Vivo Pasta – complete brand identity and packaging design . Challenge: Develop packaging for a line of dry pasta intended for regular, everyday consumption. The identity must project a modern, confident image, inspire trust in product quality and remain highly legible on shelf. The system should differentiate the range clearly while steering away from overly stereotypical “Italian” design clichés – building recognition through product truth rather than tropes. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #illustration #typography #packagingdesign #labeldesign #worldbranddesign #worldbranddesignsociety