. Foster + Svensson d.o.o. fostersvensson - Apothecary brand design refresh and visual identity system . Apothecary is a premium e-commerce platform focused on luxury skincare, wellbeing and carefully selected health products. Positioned between a contemporary pharmacy, a concept wellness store and an editorial destination, the project was created to challenge the conventional visual language typically associated with online drugstores and pharmaceutical retail. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #illustration #typography #packagingdesign #labeldesign #worldbranddesign #worldbranddesignsociety