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Despite a month of World Cup competition, local MLB viewership remains remarkably resilient. According to Playfly Sports, 75% of World Cup matches through the Round of 32 were outperformed by the combined local audience for MLB games airing head-to-head. The data reinforces just how powerful baseball’s local media ecosystem remains, with 78% of MLB consumption among adults 18–49 still coming from local telecasts. Which five teams led the league in local/regional viewership gains at the All-Star Break? Swipe to see 👉
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