Mexico is emerging as a major commercial force at the World Cup, with Adidas reporting its national team jersey as the top-selling merchandise line of the tournament so far. Both the iconic green and black kits have already sold through more than half of available inventory, with demand evenly split between Mexico and U.S. consumers. Traditionally overshadowed by global powerhouses like Argentina, Brazil, and Germany, Mexico’s surge is being fueled by a refreshed roster, strong on-field performance and heightened visibility as a host nation. According to Statista, “92% of Mexico’s population is expected to follow the 2026 FIFA World Cup in some capacity,” placing it among the “most engaged host markets based on projected viewership.”