MLB is seeing a fresh wave of fan engagement driven by the viral "Tarps Off" trend. Fanbases around the league are embracing the trend of gathering in stadium sections, taking off their shirts and twirling them overhead while chanting. What started organically at Busch Stadium quickly grew into a crowd of hundreds and even caught the attention of Cardinals leadership, who embraced the movement by creating a dedicated section. Players, broadcasters and executives alike see it as a positive sign — proof that when given the space, fans can create authentic, contagious in-stadium experiences that resonate with a new generation.