Today in Terry Lefton's SBJ Marketing: Despite not being an official IOC sponsor, Walmart has doubled-down on advertising during the #TokyoGames on NBC, buying more than 5,300 market-level occurrences so far and topping all #Olympics ad spenders in early broadcasts, according to SBJ Atlas data. Among the top 20 ad spenders on NBC so far, only TOYOTA and Visa are official IOC partners. Also in today's newsletter: ▪️ New Olympic stars explode onto social media scene ▪️ Olympic ad revenue set to hit all-time high ▪️ CrossFit Games begin with new title sponsor, Monster Energy deal sbjsbd.biz/2UN879O #sports #sportsbusiness #sportsbiz #sportsnews #sportsmarketing