Sat down one-on-one with Peter Bayer at Silverstone. CEO of Racing Bulls, former FIA Secretary General, and someone who talks about a race team the way you’d talk about building a business. Barely any of it was about lap time. It was about identity: how the team everyone calls “the junior team” stopped chasing Red Bull’s audience and went and found its own. 560 people when he started. 880 now. Latest interview out now, link in bio. 📸 michaelpottsf1 #F1 #Formula1 #RacingBulls #VCARB