More creators. More content. More, more, more. Brit Starr says that is not how creator marketing scales. Scale and depth both have their place. But Brit warns brands against sidestepping the depth of real relationships for the sake of scale, because in her words, "you can't do scale in a sustainable way without the depth and foundation of those relationships." Brit joins Mike for a candid conversation about why brands don't own their own stories anymore, the shift from campaigns to community, what AI can and cannot speed up, why gifting and in-person events are growing rather than fading, and the half of every creator relationship that often gets forgotten: when the brand gives something back. Brit is building Kin for beauty first, and she calls beauty's marketers some of the most sophisticated in the game. It is a Minutes With Mike conversation about beauty brand strategy in the creator economy. MENTIONED IN THIS EPISODE: Brit Starr on LinkedIn: linkedin.com/in/britmac...