We went to the FIFA World Cup, and we couldn't switch off the sport business lens while we were there, so we sat down to talk through everything we noticed. In this episode, Nathan and Reuben share their experience at the FIFA World Cup and what you notice when you attend a tournament as someone involved in the business of sport as opposed to a casual fan. They pick apart the things most people walking into a stadium would miss - the ticketing tech, the workforce running the concourse, the signage sponsors pay millions for, the choreography behind the broadcast breaks and the commercial engine behind the World Cup - the fan festivals, the activations, brands that performed well, and just how much revenue a tournament like this actually generates. They also run through a host city report, ranking the cities they experienced the World Cup from against each other, before comparing how the whole experience stacks up against the Paris Olympics, and previous World Cups in Russia and Qata...