"What are we actually trying to do here?" 👀 That's the question @gap's @damonberger says should come before every creator brief, not after. On this episode of Earned, he walks through how one data layer (CreatorIQ 👋) helps his team spot the right audiences and make deliberate creator collabs instead of guessing. It's a shift from "let's just run something" to marketing built around outcomes. Full episode out now 🎧 #EarnedPod #creatormarketing #GAP #marketing #influencermarketing