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As Canada prepares to host the FIFA World Cup 2026™, its multicultural communities are showing how soccer has connected generations long before the tournament arrived. In this episode of Team Behind the Game, discover how Canada’s cultural mosaic has helped shape soccer across the country. As immigrant communities made Canada home, they brought their love of the game with them—turning soccer into a shared language across cultures. See how Coca-Cola is celebrating Canada’s diverse fans through eight collectible country cans, youth partnerships, and the FC Academy, which introduces young people to careers in sport. And, as the FIFA World Cup 26™ Trophy Tour by Coca-Cola travels across Canada, fans share what makes Toronto special and why the tournament feels like a celebration of communities that have always called Canada home. In this episode: • Discover why Canada is known as a cultural mosaic • Hear how immigrant communities helped shape soccer culture in Canada • Learn how Canadi...

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