Did you know photographers didn't always say "ISO"? 📸 In this fun clip from our conversation with legendary sports photographer Neil Leifer, he explains why he still calls it "ASA" and shares the history behind film speed ratings. If you enjoyed this moment, be sure to check out the full Coffee with Creators interview with Neil Leifer! He shares the stories behind some of his most iconic sports photographs, reflects on decades in photography, and offers advice for the next generation of creators. 🔗 youtube.com/live/elf3MrhR5aM?si=rjkD2Z1U7zkzd-aH Hope you enjoy the full episode! SUBSCRIBE AND BE PART OF THE ADORAMA FAMILY: ➥ youtube.com/user/adoramaTV __________________________________ Be the first to shop our great deals and sales by signing up for emails from Adorama! adorama.com/MyAccount/Login 🔷 Save 5% Every Day† or Special Financing* On purchases of $199+ with the Adorama Edge Credit Card. Learn More: adorama.com/g/adoram...