How can CMOs break down silos within the organization to drive more value with their campaigns? In this clip from the Marketing Beyond podcast, Salesforce Chief Customer Officer for Agentforce Marketing Kevin Siminski emphasizes the large opportunity marketers have—and might be underestimating—to work closely with digital technology teams and spark new growth. When these artificial, internal barriers between departments are brought down, marketers can harness data the right way for powerful customer connection, and technology teams can iterate with better, real-time end-to-end market insights.