💡 True or false? “Great marketing is about chasing the next AI tool.” False. It’s about making the systems and data marketers already use work together more intelligently. On a new episode of the Marketing Beyond podcast, Kevin Siminski of Salesforce shares his strategies to help achieve this goal. Listen to the episode to hear: ➡️ The top two myths about Salesforce marketing solutions, busted ➡️ Why a shared data foundation can make agentic AI more useful in marketing ➡️ Ways AI could help automate campaign brief and orchestration tasks, shortening timelines without removing human judgment If you’re curious about ways to make agentic AI, connected data and platform innovations more useful for your day-to-day marketing work you won’t want to miss this one! 🎧