Engineer, András Arató (@painharold ), from Budapest, Hungary woke up one morning to discover overnight internet fame. What started as a stock photography modeling gig landed him as a meme on the front page of the Internet. To many, Arató’s expression indicated that he was unsuccessfully concealing his discomfort — and Hide The Pain Harold was born. After 6 years of grappling with his new-found fame, Arató has accepted what he is: the face of our collective and suppressed pain. #painharold #hidethepainharold #memes #memeception #memeculture