In 2026, louisvuitton becomes Official Supplier and Branded Licensee of the FIFA World Cup 2026™, presenting the official bespoke Trophy Trunk designed to create, transport and showcase the most iconic trophy in football. Crafted in the historic workshops of Asnières-sur-Seine, the Trophy Trunk is dressed in the iconic Monogram canvas, its two front panels bearing a golden « V » for Victory and Vuitton. It will make its first appearance on the pitch ahead of the Final, in keeping with a protocol that has become iconic since 2010. #LVMH #LouisVuitton #FIFAWorldCup