YWF is on the shelves at Target… NATIONWIDE. I’m sorry… WHAT DID I JUST SAY?! 🤯❤️ I honestly keep rereading that sentence because it still doesn’t feel real. Ten years ago, I was the mom wandering the aisles of Target with my daughter in the cart just to get out of the house and make it through the day. Never, not even for a second, in my wildest dreams did I imagine that something I created would one day be sitting on those very shelves. Life is funny like that. One day, I made a batch of homemade play dough in my kitchen, hoping to create more meaningful moments, calm the chaos, and encourage screen-free play. I had no business plan. No grand vision. Just one little idea… and a whole lot of love and determination. Fast forward ten years, and somehow that little idea has grown into this beautiful business. To every single one of you who’s ordered from us, told a friend, shared a post, gifted a kit, or cheered us on from the sidelines… thank you. This didn’t happen because of ...