Prime Day 2026 broke the records. The more useful story sits underneath the headline 💭 Spend hit an all-time high, but shoppers got harder to please, average order values fell, and discounts barely moved the needle. Growth didn’t come from deeper deals. It came from breadth, and from discovery that increasingly starts off Amazon. AI-driven referrals and creator partnerships are pulling more weight, and our own client data tells the same story. Swipe through for the shifts behind the record ➡️ #PrimeDay2026 #CreatorEconomy #EcommerceTrends