Most brands are running two creator strategies without realizing it 💭 PR owns reach at the top of the funnel, affiliate owns conversion at the bottom, and the gap between them is where budget leaks and attribution breaks down. At Affiliate Summit East, Suzannah Tarkington will take part in From Awareness to Revenue, a session for senior practitioners on bringing both functions under one coherent strategy. The teams that close this alignment gap improve program performance without spending more. #CreatorStrategy #AffiliateMarketing #InfluencerMarketing