Learn how to get started with Agentforce Marketing and scale your business operations using autonomous AI agents. In this video, we take a peek inside GoodLeap's agentic marketing playbook to see how they transitioned from traditional B2B communications to personalized, high-scale customer interactions. Discover how implementing Agentforce Marketing helps close knowledge gaps, drives operational efficiencies, and unlocks powerful data insights to fuel future marketing campaigns. Timestamps 00:00:00 - Introduction to Agentforce Marketing and GoodLeap 00:01:21 - Shifting to a Customer-Centric Marketing Strategy 00:02:16 - Overcoming Data and Communication Gaps 00:03:59 - Deploying AI Agents for Scalable Customer Transactions 00:05:54 - Internal Alignment and Gaining Buy-in for AI Agents 00:06:29 - Operational Efficiency Tips for Getting Started with AI 00:07:26 - The Future of Autonomous Agentic Experiences Build your own agentic marketing playbook: salesforce.com/marketi...