Comment “Watch” for the full episode 👇 When comofootball were in Serie B, football alone was not enough to build a sustainable business.⁠ ⁠ So President Mirwan Suwarso and the club began thinking differently. ⁠ ⁠ Instead of only selling the team, they sold the city, the community and the experience of visiting Como.⁠ ⁠ The result was a football club that became far more than football: a global sports tourism destination.⁠ ⁠ ⁠ #como1907 #football #bizofsport #mirwansuwarso