The next wave of retail game changers has arrived — meet the 2026 NFLPA #RisingStars 🚀 More than a watch list, the annual NFLPA Rising Stars report serves as a forecasting tool for brands, retailers, and partners looking to stay ahead of the curve. From product development and marketing campaigns to player partnerships and retail strategy, the list spotlights athletes poised to drive the next wave of consumer demand. Veterans are only eligible if they have not appeared on a previous Top 50 list. Breakout rookies and emerging fan favorites alike are building momentum, capturing attention, and positioning themselves as the next big names in the business of football. Which rising star are you watching this season? 👀 🔗 Check out the link in our bio for the full release and learn more about the players on the rise.