What makes active ETFs different? 👇 The driver. If you decide that an ETF is right for your investing strategy, you should also know about active ETFs. At T. Rowe Price, active ETFs pair the innovation and performance potential of active management with the potential efficiencies and advantages of an ETF. Our teams work like an experienced pit crew to bring active management strategies to life. With a multi-layered team approach, hands-on portfolio managers access research, seek out market opportunities and select investments with the goal of outperformance, not just tracking an index. For investors like you, that could mean reaching your destination ahead of schedule, though this is not guaranteed. 🏁 ETFs have changed how we invest and save for retirement. ✨ Cost effective: ETFs are designed to have fewer operational expenses than mutual funds. 💫 Convenient: Shares of an ETF can be traded throughout the day like a stock. 💸 Tax efficient: Because of its structure, an ETF ...