It's all about staying connected tonight with @digiceljamaica! As the Official Connectivity Partner of Reggae Sumfest, Digicel Jamaica says its role goes beyond branding, helping patrons share every moment while rewarding customers through its Tun Up Fi 25 anniversary campaign. Speaking with the Jamaica Observer, Public Relations Manager Brithney Clarke Clarke and Consumer Marketing Manager Jodi-Ann Reid-Simpson highlighted the on-site experience, including instant cash prizes, a Samsung Galaxy S26 Ultra giveaway, free SIMs (while supplies last), games and opportunities to sign up for Digicel services. The celebration continues beyond Sumfest, with customers able to earn chances to win a brand-new 2026 SUV, $1 million cash and other prizes until September 5. #JamaicaObserver #AlwaysAhead #ReggaeSumfest #DigicelJamaica #TunUpFi25