How did the Vancouver Canucks get their original stick-in-rink logo? 🏒🤔
In 1970, the Canucks held a contest to design their first-ever NHL uniform. The winning submission came from Joe Borovich, an aspiring graphic artist who lived in a basement suite across the street from the Pacific Coliseum.
Borovich picked blue for the Pacific Ocean, green for the BC forests, and white for the snow-capped mountains. The hockey stick inside the logo doubles as a letter C for “Canucks.” Ownership paid him $5,000 for the design.
The Canucks wore it until 1978, when they replaced it with the infamous Flying V uniforms. The logo returned in 2003 as a shoulder patch, and the original uniform design came back in 2010 for the team’s 40th anniversary.
Where does this logo rank all time in Canucks history? Should the team have stuck with it all along? ⬇️
#Canucks