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Your onboarding is costing you great sales reps. Most companies assume retention is a hiring problem. In reality, it's usually an onboarding problem. We've seen a consistent pattern: when new reps receive information more than once, practice through structured role plays, get coaching based on real sales conversations, and follow a clear onboarding process, retention doesn't improve by a few percentage points—it often increases 2–5X compared to what was happening before. The biggest surprise isn't just the retention gain. It's what happens to your leadership team. The most time-consuming parts of onboarding—training, role plays, and coaching—can be built around your actual sales process and standardized. That means leaders spend less time repeating themselves and more time developing people. We've seen leadership workload around onboarding drop by as much as 80% while new reps stay longer and ramp faster. Here's something you can do today: map out your onboarding process and ask y...

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