There’s nothing sweeter than the confidence of self-expression. #72TOR’s latest work with trojancanada brought the flavour to Toronto Pride in the form of ice-cold cockcicles. With an unignorable activation at the largest Pride event in North America, visitors were able to choose from a variety of flavours, each connected to a different kink, giving them the opportunity to proudly share their answer to the question: “What’s Your F***ing Flavour?” This year’s campaign built on a 20+ year partnership between Trojan and Pride Toronto, playfully celebrating the full menu of sexual exploration and the joy that comes with it. #72TOR Strategy Director Hilary Taylor on the thinking that lead to this idea: "In our research, we found that the hyper-visible and often curated queer joy associated with Pride Month can sometimes feel performative, leaving our target audience feeling pressured to look, act, or even have sex a certain way. Our goal with this year’s campaign was to celebrate all t...