What is SPREZZATURA? The Webster dictionary defines SPREZZATURA as “studied nonchalance : graceful conduct or performance without apparent effort” A philosophy not specifically tied to fashion, however through fashion, it is exemplified. This philosophy brilliantly personified through a quote from the legendary Sir Hardy Aimes— “A man should look as though he has chosen his clothes with care, put them on quickly, and then forgotten all about them.” #sprezzatura #mensfashion #styleformen #menswear #quietluxury