A lens into the citizens of the game shaping adidas Fútbol Society—people using fútbol, culture, and community to create new ways of belonging.
For Toni, that work grew from her own journey with language and identity, inspiring her to create a welcoming space for Black kids in Los Angeles to build confidence, connect with Spanish, and feel rooted in who they are.
During the World Cup, Mexico’s run brought both sides of her story together in a proud, full-circle moment.
📸Beautifully captured by the incredibly talented elijahbydesign
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