Win a major in golf or tennis and the prize money can transform your life. Win an Olympic gold medal in athletics and the reality may be very different. Sebastian Coe, President of World Athletics, says people often assume every Olympic champion is immediately catapulted into a new financial league. But even among the fastest athletes in the world, only a handful earn six figures in annual prize money. The public sees the podium. They do not always see the financial uncertainty behind it. #olympics #worldathletics #bizofsport