Comment "Watch" for the full conversation 👇️⁠ ⁠ The loudest arguments against paying athletes properly often come from people who have never worried about where their next meal is coming from.⁠ ⁠ sebcoeofficial, President of worldathletics believes athletes need to recognise the value they create.⁠ ⁠ Sponsors come to the table because they want to back the talent, stories and visibility that only athletes can provide.⁠ ⁠ If athletes create the commercial value, shouldn’t they receive a fair share of it?⁠ ⁠ #athletes #sportsbusiness #worldathletics