🏈 Who’s next to make a major impact both on the field and at retail? Each year, the NFLPA’s Rising Stars list spotlights 10 rookies and 10 veterans poised for breakout seasons and a surge in officially licensed merchandise sales. The rankings give brands, retailers, sponsors and licensees an early look at the players generating buzz with fans — helping shape marketing campaigns, content strategies, ambassador partnerships and product development. Selections are based on a mix of factors, including on-field performance, fan engagement, fantasy football relevance, NIL exposure, partner demand and market opportunity. Swipe to see this year's list 👉