Most businesses are measuring the wrong things. 📊Direct search traffic, the number of people typing your brand name directly into Google or AI search tools, is one of the clearest indicators of real brand awareness. And most businesses aren’t tracking it. Here’s what Kenny wants you to know: - TV, video, CTV, and display ads aren’t built to drive clicks. They’re built to build brand recognition. - The proof that those campaigns are working? More people searching for you by name. - Low direct search traffic = you’re paying for every single customer through ads and sales teams.In a crowded market, brand awareness is your edge. Start tracking it.🔍 Check your direct search traffic. It’ll tell you more than you think. #KennysTipOfTheWeek #DigitalMarketing #BrandAwareness #DirectSearchTraffic #SEO GEO AEO MarketingStrategy SearchMarketing BrandPerception RidgeMedia