Team Savvy is attending the ASI Show Keynote with award-winning marketer Melissa Proctor as she shares her journey and insights into developing world-class brands across entertainment and sports. The Executive Vice President and Chief Marketing Officer for the NBA's Atlanta Hawks and State Farm Arena started her career as the first ball girl for the NBA's Miami Heat, and she's followed an unconventional, remarkable and successful path ever since. #ASIshow #TeamSavvy #ASIOrlando #PromoIndustry #BrandBuilding #MarketingStrategy #AtlantaHawks #SportsMarketing