Are we stuck in the typographic principles of the 20th century? MatterOf.Online’s new anti-design manual investigates. With essays, images and typography from a giant pool of collaborators, New New Typography is a cornucopia of ideas. It’s also a manual for the most unstable art: type design. The book is designed using six different sans-serif typefaces that alternate across chapters, raising questions in ironic and subtle ways, such as ‘when is a typeface considered new or different?’, playfully reflecting on the evolution of Helvetica, Helvetica Neue, Helvetica Now. To find ways to bring proliferating typographies into relation, the book sketches engagement between the typeface’s different dependencies, all with a tongue planted firmly in cheek. #ItsNiceThat