A course named for Netflix's "Emily in Paris" took QU students across France and Switzerland this year, exploring luxury and lifestyle brand communications alongside learning about different cultures and perspectives. “Once we landed in Europe and began to explore Paris, we were able to see all of the concepts we previously learned about in action. Walking through Triangle d'Or, visiting premier flagship stores and touring Galeries Lafayette emphasized the unique strategies luxury brands employ to distinguish themselves,” shared Lia Mercure ‘26. “It was amazing to be able to experience different cultures and see things I never thought I’d be able to see. I made so many memories that will last forever,” said Matthew Parker ’27. “For many of the students, it was their first time in a foreign country. We had such an adventure learning different cultural practices, navigating complex transportation systems, tasting new and unique foods and learning new concepts,” explained Public Relati...