"Skin longevity" is everywhere right now.⁠ ⁠ And I get why. The philosophy is actually sound — being proactive about your skin instead of waiting until damage is done is good dermatology. I'm on board with that.⁠ ⁠ But here's what's also happening: brands figured out that "anti-aging" doesn't sell to 25-year-olds. So they didn't change the formula. They changed the language.⁠ ⁠ #dermatology #skincareingredients #healthyaging #drdustinportela