Most AI startups look futuristic. . Recursive Labs didn't want to look like another AI startup. . On our first call, one thing became clear. . They weren't building another chatbot. They were building a new way for developers to build software. . That completely changed the direction of the identity. . Instead of glowing gradients and robotic visuals, we built a system around clarity, modularity, and intelligent workflows. . Every decision, from the visual language to the marketing assets, was designed to make the product feel thoughtful before it felt technical. . The best technology brands don't compete for attention. They earn trust. . Huge thanks to fazxes for trusting me with this vision #branding #visualidentity #logodesign #aistartup #saasbranding