The full essay is at coozydesign.substack.com. Link in bio. In February, I deleted every post on this account. The plan was simple: to document the restoration of a house that has stood since 1437 — beginning with the first wall we touched. Then the renovation was postponed. Permits, structure, construction: old buildings keep their own time. The house had not moved forward, and I was left with two choices — wait, or let its world begin without it. I chose the latter. I began using AI to explore the spaces, light, materials, characters and seasons of Maison 1437. Not to pretend the restoration was complete, but to define its visual language before reality arrived. In the first month after the reset, the account reached 1.3 million views and gained 8,000 followers. Six months later, it had reached approximately 4 million views and grown by more than 35,000 followers. Nearly half of the posts brought in over 500 new followers each. The experience confirmed something I had long su...