A new law prevents New Jersey grocery stores and delivery apps from using personal information to charge shoppers different prices for identical products based on what an algorithm predicts a shopper is willing or able to buy.⁠ ⁠ Governor Mikie Sherrill signed the Fair Price Protection Act into law on Thursday, July 23, 2026.⁠ ⁠ The new bill protects New Jersey shoppers from discriminatory surveillance pricing. According to officials, surveillance pricing uses consumer data to set prices for individual shoppers. The practice often uses large-scale data collection and artificial intelligence.⁠ ⁠ While companies normally adjust prices based on market conditions, surveillance pricing allows them to change prices based on surveilling the characteristics of individual shoppers, often without their knowledge, officials said.⁠ ⁠ #nj #grocery #price #news