Some #athletes don’t just dominate their #sport they accidentally change culture. Pete Frates helped turn the ALS Ice Bucket Challenge into one of the biggest viral fundraising movements ever. Ken Griffey Jr. made the backwards hat one of the most recognizable looks in baseball. Lance Armstrong’s yellow Livestrong bracelet became a global fashion statement. Allen Iverson’s arm sleeve went from #injury support to one of basketball’s most copied accessories. Tim Tebow turned one kneel into an internet phenomenon. And #CristianoRonaldo “Siu” became a celebration copied by fans, athletes, and kids around the world. The wild part is most of these trends didn’t start as marketing campaigns. They started as personal habits, injuries, faith, charity, or random moments that caught fire. That’s when you know an athlete has real #cultural impact… when something they did becomes bigger than the game itself.