Midjourney acquired Co-Star. Yes, the astrology app. 4.3M monthly users, deal closed quietly this spring, terms undisclosed, founder Banu Guler joins as Chief Design Officer. The read I keep seeing is “lol, AI lab buys horoscopes.” I think that misses it. Midjourney has spent four years locked inside a Discord server with no consumer app. Co-Star comes with a team that has shipped one of the most culturally sticky mobile products of the last decade, plus a user base Midjourney has zero relationship with today. The wrinkle: that same demographic is the most AI-skeptical cohort out there. Push generative features too hard into the app and you torch the trust that made it worth buying. Buying the audience is easy. Keeping it is the actual test. #Midjourney #GenerativeAI #Astrology #MacroSift