Meet the streamer that went from GameStop to Cannes Lions: this week's Renegade is Rachell "Valkyrae" Hofstetter! Our Renegades editorial series spotlights Asian Pacific luminaries paving their own path and defying stereotypes. At this year’s #CannesLions, Gold House and Nielsen sat down with the global powerhouse to explore her meteoric rise of influence.  As a co-owner of esports company 100 Thieves, founder of Hihi Studios, and creator with over 14 million followers, Valkyrae and her journey serve as the ultimate bridge to the modern consumer, proving that when a brand successfully aligns with a creator’s authentic world, the impact on purchasing behavior is undeniable. Read our full interview down below or at goldhouse.org/renegades!