Prada 推出 2026 秋冬廣告企劃「SIMPLE STORIES」,旨在透過簡單而真誠的人性視角,探討平凡中的非凡力量與多重現實。企劃延續 Prada 結合電影重塑時裝願景的手法,特別邀請奧斯卡獲獎導演 Barry Jenkins 執導,以溫馨的日常家居為場景,並由演員陳昊宇、Kelvin Harrison Jr.、Hunter Schafer 及 Troye Sivan 真摯演繹。透過將人物耐人尋味的私人瞬間與靜物照片並置,營造出如電影般靜謐且沉思的氛圍,讓服飾與身體和諧共處,並在現實與幻想的界線間展現演員們獨特的本色與個性。
Prada launches its Fall/Winter 2026 advertising campaign, ”SIMPLE STORIES,“ which explores the extraordinary power and multiple realities within the ordinary through a simple and sincere human perspective. Continuing Prada’s approach of combining film with a visionary fashion, the campaign is directed by Oscar-winning director Barry Jenkins, set in warm, everyday homes, and features performances by actors Chen Haoyu, Kelvin Harrison Jr., Hunter Schafer, and Troye Sivan. By juxtaposing intriguing personal moments with still-life photographs, the campaign creates a tranquil and contemplative atmosphere reminiscent of a film, allowing clothing and the body to coexist harmoniously, and showcasing the actors‘ unique persona...
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