Disney executives said brands are no longer approaching women's sports as experimental buys. The company more than doubled its ad revenue around the WNBA All-Star Game for the second straight year and sold out inventory earlier than it did in 2025. Demand remained strong even after upfront sales, driving triple-digit increases in scatter pricing. More than 20 advertisers are participating this year, including 15 new brands and six making their first investment in WNBA advertising. 📲 LINK IN BIO TO READ MORE